Google Ads Archives | Channel Lift

Maximizing Demand Gen Campaigns: A Creative Excellence Guide

Elevate Your Ads to Drive Engagement and Conversions Demand Gen campaigns are a powerful way [...]

By Michael Farrell|2024-03-30T17:20:15+00:00March 29th, 2024|Artificial Intelligence, Google Ads|

In the evolving landscape of digital advertising, AI-powered tools and AI-powered search ads are revolutionizing how [...]

By Michael Farrell|2024-04-15T16:14:39+00:00October 14th, 2022|Google Ads|

Google has recently announced the introduction of Account Map, a new feature aimed at enhancing the [...]

By Michael Farrell|2024-03-30T17:37:55+00:00August 25th, 2022|Google Ads, Programmatic|

Google is making digital out-of-home ads available to all Display & Video 360 users so that [...]

By Regina Falkowski|2024-03-30T17:41:54+00:00August 23rd, 2022|Google Ads|

Earlier this year, Google announced that Smart Shopping and Local campaigns would be upgraded to Performance [...]

By Regina Falkowski|2024-03-30T17:42:02+00:00August 9th, 2022|Google Ads|

Google and other ad platforms continue to push advertisers towards automation. While relying on too much [...]

By Regina Falkowski|2024-03-30T17:42:12+00:00May 10th, 2022|Google Ads|

With Google's new value based bidding option you can modernize your PPC optimization and make successful [...]