Latest Digital Marketing News
Our experts offer their best advice, research, and insights—to help you level-up your digital advertising and PPC marketing endeavors.
Find Your Target Audience
Determining your target audience is essential to getting your message in front of the right customers so that your campaign is efficient and profitable. In the following article, Ceille Clark-Kean breaks down how to find your target audience in 5 steps with examples.
Get More Value Out of Your Conversions
With Google's new value based bidding option you can modernize your PPC optimization and make successful campaigns better. The latest article by Optimyzr shows you how to take full control over Smart Bidding using VBB.
Google Analytics 4 Top Resources on the Web
Kayle Larkin of SEJ does a dynamite job of rounding up the best Google Analytics 4 resources and tutorials around the web for GA4 implementation, migration, event tracking and custom reports.