Latest Digital Marketing News
Our experts offer their best advice, research, and insights—to help you level-up your digital advertising and PPC marketing endeavors.
Facebook Advantage Plus for Holiday Shopping Campaigns
Facebook has recently introduced Advantage Plus, a new feature aimed at empowering advertisers during the holiday season. Advantage Plus offers exclusive benefits and resources to help advertisers maximize their advertising efforts. In the informative guide, "Unlock Holiday Success with Advantage Plus," you can explore the various advantages and capabilities of [...]
Simplify Account Management in Google Ads With Account Map
Google has recently announced the introduction of Account Map, a new feature aimed at enhancing the management of Google Ads accounts. With Account Map, users gain a visual representation of their account structure, facilitating easy navigation and understanding of campaigns, ad groups, and keywords. This informative guide, "Using Account Map [...]
TikTok World Shopping Ads for Enhanced E-commerce Experience
TikTok has announced the launch of TikTok World Shopping Ads, a new feature aimed at enhancing the e-commerce experience. With this update, businesses can seamlessly connect with a global audience, driving engagement, conversions, and sales. By showcasing products within the TikTok app, brands can provide users with an immersive shopping [...]
Facebook Unveils Call Ads for Business Growth
In a groundbreaking announcement, Facebook has unveiled its latest innovation: Call Ads. Brace yourself for a game-changing opportunity to skyrocket your business to unparalleled success on the world's largest social media platform. Seamlessly connecting you with potential customers, Call Ads revolutionize engagement, igniting phenomenal growth for your business. Experience heightened [...]
In-App Payments on Instagram
Instagram launched a new feature that allows users to make payments directly within the platform's chat function. Instagram Pay, as it is called, aims to provide a seamless and convenient way for users to send money to friends, family, or businesses they interact with on the platform. By integrating payment [...]
Out-of-Home Ads Now Available Digitally
Google is making digital out-of-home ads available to all Display & Video 360 users so that they can reach people out in their real-world journey with the efficiency of programmatic technology. With digital out-of-home ads in Display & Video 360, brands can combine the emotional power and captivating formats of [...]
Upgrade Local Campaigns to Performance Max
Earlier this year, Google announced that Smart Shopping and Local campaigns would be upgraded to Performance Max campaigns using a self-upgrade tool. While the Smart Shopping self-upgrade tool became available on July, 21 2022, Google announced today that the self-upgrade tool for Local campaigns has become available to eligible advertisers [...]
New B2B Targeting for Facebook
Facebook announced that they have introduced new B2B targeting audience segments to their advertising platform. These new audience segments include IT decision-makers, business decision-maker titles and interests, business decision-makers, and new active businesses. With these new audiences, advertisers can drive business-to-business engagement and establish a meaningful connection between people and [...]
Automation Options for PPC Success
Google and other ad platforms continue to push advertisers towards automation. While relying on too much machine learning may seem risky, there are ways to leverage certain automated features to drive the best performance for your campaigns. Christine Zirnheld breaks down some of the key ways automation should be used [...]
Microsoft Advertising August Updates
Microsoft has just announced nine new updates to their ad platform that will be rolled out in the coming weeks. The updates include new Automotive Ads, vertical-based ads, new global markets for location targeting, new ad formats, more bidding solutions, Customer Match enhancements, expansion of in-market audiences, expansion of Smart [...]