Blog2023-06-03T17:11:59+00:00

Latest Digital Marketing News

Our experts offer their best advice, research, and insights—to help you level-up your digital advertising and PPC marketing endeavors.

Facebook Advantage Plus for Holiday Shopping Campaigns

Facebook has recently introduced Advantage Plus, a new feature aimed at empowering advertisers during the holiday season. Advantage Plus offers exclusive benefits and resources to help advertisers maximize their advertising efforts. In the informative guide, "Unlock Holiday Success with Advantage Plus," you can explore the various advantages and capabilities of [...]

By |October 26th, 2022|Categories: Facebook / Meta|0 Comments

Simplify Account Management in Google Ads With Account Map

Google has recently announced the introduction of Account Map, a new feature aimed at enhancing the management of Google Ads accounts. With Account Map, users gain a visual representation of their account structure, facilitating easy navigation and understanding of campaigns, ad groups, and keywords. This informative guide, "Using Account Map [...]

By |October 14th, 2022|Categories: Google Ads|0 Comments

TikTok World Shopping Ads for Enhanced E-commerce Experience

TikTok has announced the launch of TikTok World Shopping Ads, a new feature aimed at enhancing the e-commerce experience. With this update, businesses can seamlessly connect with a global audience, driving engagement, conversions, and sales. By showcasing products within the TikTok app, brands can provide users with an immersive shopping [...]

By |October 13th, 2022|Categories: TikTok|0 Comments

Facebook Unveils Call Ads for Business Growth

In a groundbreaking announcement, Facebook has unveiled its latest innovation: Call Ads. Brace yourself for a game-changing opportunity to skyrocket your business to unparalleled success on the world's largest social media platform. Seamlessly connecting you with potential customers, Call Ads revolutionize engagement, igniting phenomenal growth for your business. Experience heightened [...]

By |September 27th, 2022|Categories: Facebook / Meta|0 Comments

Out-of-Home Ads Now Available Digitally

Google is making digital out-of-home ads available to all Display & Video 360 users so that they can reach people out in their real-world journey with the efficiency of programmatic technology. With digital out-of-home ads in Display & Video 360, brands can combine the emotional power and captivating formats of [...]

By |August 25th, 2022|Categories: Google Ads, Programmatic|0 Comments

Upgrade Local Campaigns to Performance Max

Earlier this year, Google announced that Smart Shopping and Local campaigns would be upgraded to Performance Max campaigns using a self-upgrade tool. While the Smart Shopping self-upgrade tool became available on July, 21 2022, Google announced today that the self-upgrade tool for Local campaigns has become available to eligible advertisers [...]

By |August 23rd, 2022|Categories: Google Ads|0 Comments

New B2B Targeting for Facebook

Facebook announced that they have introduced new B2B targeting audience segments to their advertising platform. These new audience segments include IT decision-makers, business decision-maker titles and interests, business decision-makers, and new active businesses. With these new audiences, advertisers can drive business-to-business engagement and establish a meaningful connection between people and [...]

By |August 10th, 2022|Categories: Facebook / Meta, Target Market|0 Comments

Microsoft Advertising August Updates

Microsoft has just announced nine new updates to their ad platform that will be rolled out in the coming weeks. The updates include new Automotive Ads, vertical-based ads, new global markets for location targeting, new ad formats, more bidding solutions, Customer Match enhancements, expansion of in-market audiences, expansion of Smart [...]

By |August 2nd, 2022|Categories: Microsoft Advertising|0 Comments
Go to Top