Latest Digital Marketing News
Our experts offer their best advice, research, and insights—to help you level-up your digital advertising and PPC marketing endeavors.
Introducing First Position: A New Opportunity for Advertisers on YouTube
Reaching the right audience at the right time is crucial for advertisers. Google’s expanded First Position ads for video campaigns now ensure your brand is the first in-stream ad viewers see on YouTube, helping you stand out when it matters most. What Are First Position Ads? First Position ads are [...]
Maximizing Demand Gen Campaigns: A Creative Excellence Guide
Elevate Your Ads to Drive Engagement and Conversions Demand Gen campaigns are a powerful way to connect your brand with audiences across Google's visual platforms—YouTube, YouTube Shorts, Discover, and Gmail. These campaigns leverage engaging creatives to prompt immediate action, with 86% of users taking action after discovering new products [...]
Elevate Your Spring Sales Strategy With Google Ads AR and VR Tools
In today's fast-paced digital landscape, Google Ads' VR and AR tools provide a seamless and immersive shopping experience for businesses looking to stand out. As we usher in the spring season, where trends shift and consumer behaviors evolve, it's essential to leverage innovative tools to meet the demands of [...]
AI-powered Search Ads
In the evolving landscape of digital advertising, AI-powered tools and AI-powered search ads are revolutionizing how advertisers engage with consumers and achieve better outcomes. Recently, Google Ads announced significant updates aimed at empowering marketers to connect with their target audience more effectively. One major enhancement is the introduction of automatically [...]
Video View Campaigns for YouTube Ads
We are pleased to announce the global launch of Video view campaigns (VVC), a strategic tool designed to enhance the visibility of advertisers across all of YouTube's video formats. VVC is engineered to ensure the dissemination of high performing creatives to target audiences exhibiting a higher likelihood of brand consideration. [...]
Google Analytics Universal vs GA4
Google Analytics Universal (UA) and Google Analytics 4 (GA4) are two different versions of Google's analytics platform. Here are the key differences between them: Data Model: UA: Uses a session-based data model, where user interactions are grouped into sessions. Each session has a single source/medium attribution. GA4: Uses [...]
Smart Bidding: Choosing the Right Bid Strategy
Google Ads offers several bidding strategies that advertisers can use to optimize their campaigns for specific goals. Here are some of the most common bidding strategies: Manual CPC: This bidding strategy allows you to set bids at the ad group or keyword level manually. You have full control over your [...]
How to Hit ROAS Targets Effectively
Set realistic ROAS targets: It's important to set achievable ROAS targets based on your business goals, profit margins, and historical performance. Don't aim for an unrealistic ROAS target that may negatively affect your ad spend and revenue. Use conversion tracking: Set up conversion tracking in Google Ads to measure the [...]
Twitter Unveils New Advertising Options for Enhanced Campaigns
Twitter has recently rolled out three new advertising options, aimed at providing advertisers with enhanced capabilities and targeting opportunities. The first addition is the "Follower Look-alikes" feature, which allows advertisers to expand their reach by targeting users who share similar characteristics with their existing followers. The second option, "Twitter Takeover," [...]
Introducing Performance Forecasting for Video Action Campaigns
Google has introduced a new feature in Reach Planner that enables advertisers to forecast the performance of their Video Action Campaigns on YouTube. This powerful tool allows advertisers to estimate essential performance metrics such as reach, frequency, and video engagement for their video campaigns. By utilizing Reach Planner's forecasting capabilities, [...]