We are pleased to announce the global launch of Video view campaigns (VVC), a strategic tool designed to enhance the visibility of advertisers across all of YouTube’s video formats. VVC is engineered to ensure the dissemination of high performing creatives to target audiences exhibiting a higher likelihood of brand consideration.

Utilizing the profound impact of videos as a storytelling medium, VVC facilitates the propagation of a brand’s narrative through various YouTube ad formats, including skippable in-stream, in-feed, and Shorts. This multi-format approach aims to diversify the engagement strategies available to advertisers.

Notably, VVC is underpinned by Google’s artificial intelligence (AI), imbuing campaigns with heightened efficiency and effectiveness. It empowers brands to establish connections with viewers at optimal moments and locations, thereby fostering interest and intent.

Furthermore, VVC campaigns demonstrate impressive outcomes, boasting an average of up to 40% more views in comparison to conventional in-stream skippable Cost Per View (CPV) campaigns. This increased viewership is achieved while simultaneously achieving a 30% reduction in the cost per view.

For advertisers seeking to elevate their YouTube advertising endeavors, VVC presents a compelling opportunity. By harnessing the capabilities of Google AI, it provides a strategic advantage for optimizing engagement and cost-efficiency